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Zannie Voss | Ed Rada


ZANNIE VOSS, CONSULTANT Reasearch and Analysis

Zannie Giraud Voss is Chair and Professor of Arts Administration in the Meadows School of the Arts and the Cox School of Business at Southern Methodist University.  Prior to joining the SMU faculty, she was a Professor in the Department of Theater Studies and an Adjunct Professor in the Management Area of the Fuqua School of Business at Duke University, where she also served as Producing Director of Theater for Previews at Duke, a professional theatre company that specializes in developing and co-producing new works that go on to have a life either on Broadway or in other nonprofit professional theatres. 

Zannie serves as a site visitor and panelist for the National Endowment for the Arts and is a consultant for Theater Communications Group, co-authoring TCG’s Theatre Facts since 1998.  She holds an affiliate professorship at the Euromed School of Management in Marseille, France, and has published research in many prestigous journals including Journal of Marketing, Journal of Marketing Research, Academy of Management Journal, Organization Science, and International Journal of Arts Management, for which she serves on the editorial board. 

Zannie is the co-recipient of research grants awarded by the National Science Foundation, Marketing Science Institute, American Marketing Association Foundation, the Sheth Foundation, and the Aspen Institute, among others.



EDWARD L. RADA, CONSULTANT Finance and Administration

Ed Rada has an extensive background in non-profit and entertainment management and accounting, having served as Managing Director, Director of Finance and Chief Financial Officer for theatres with annual budgets ranging from $10 to $40 million. He is also a certified public accountant who has served such distinguished clients as USA for Africa, Comic Relief and the California Channel. While at Ernst and Young in Los Angeles, he managed the business affairs for such well-known clients as Neil Simon, Johnny Carson, and Fleetwood Mac and is an expert in the areas of finance, human resource law, information systems, and risk management.

Ed is currently working as a full-time consultant to various arts and entertainment clients. Previously he served as Chief Operating Officer of the Entertainment Industry Foundation and as Managing Director of the Center Theatre Group in Los Angeles, one of the country's largest and most prestegious regional theatres.

Prior to accepting his position with the CTG, he was the President and CEO of the Music Center Foundation in Los Angeles, Chief Financial Officer of the Center Theatre Group and Director of Finance at San Diego's Old Globe Theatre where he assisted senior management in the implementation of a new accounting software system, reorganized employee retirement plans and supervised the company's annual finances and business affairs during a period of significant growth.

Ed holds an A.B. in economics from Occidental College and has completed in post-graduate studies in accounting, management, and law at both UCLA and UCSB. He has also completed advanced studies in the UCLA Extension Program at the prestigious Anderson School of Management. He continues to serve the community as an active participant in various non-profit organizations and has provided leadership as a trustee to a number of not-for profit organizations such as Project Angel Food and the Tessitura Network, Inc.